Kenneth Cole Unveils Spring Campaign
By MARC KARIMZADEH
INNER VIEW: Kenneth Cole likes to touch on issues of the moment in his advertising, and for the spring campaign, he is suggesting that the best way to look at the world is from within. The ads, shot by Sharif Hamza at the abandoned Floyd Bennett airfield in Brooklyn with models Angela Lindvall and Casey Taylor, feature the tag line “How You See the World Depends on How You Look.” According to the company, the idea behind this is that looking good results in feeling good, and that in turn could inspire people to have a more positive influence on the world.
“This season’s campaign speaks to the empowering feelings people experience when they consider their lives as well as their wardrobe alternatives,” Cole said. “When you consider that few seem to care about apathy, many are questioning the answers, and movements are being started.…One step at a time, one comes to the conclusion that how people see the world depends on how they look.”
The ads will break in March magazines such as Vogue, InStyle, T: The New York Times Style Magazine and GQ, as well as kennethcole.com. Hamza also shot three short films that address the concept, which will be shown on the site, as well as in Kenneth Cole stores. – www.wwd.com/